If writing is an art form, then blogging can be seen as an art form too. Writing blog posts is no less an art form than ordinary writing merely because it is more popularist and does not require paper. Bloggers write on all sorts of things, in fact they write on every subject under the sun. People write blog posts about their daily lives, their jobs, their hobbies and their concerns.
Blogging began life in the mid Nineties for webmasters to keep a record of their involvement with their computers, which is where the term comes from: ‘web log’. Web log became weblog and then it was contracted to blog. Web logs soon became a popular way of recording and publishing other daily events on line, much like a diary.
Blogs can be posted to a URL like a website is, or they can be posted to a free bloggers’ website. There are lots of these free blogs, but one of the most well-known is Google’s ‘Blogger’.
In spite of being free of charge, Blogger offers a fully adaptable blog which can hold adverts like Google Ads and Amazon, so that the blogger can offer related items for sale and make a little commission at the same time.
If personal blogs are used to talk about daily life either to just your friends or and other people, business blogs can be used as rolling adverts for a firm’s products. The manager of the company’s blog can compose content about innovations, new products, jobs available and special offers. The company’s blog can be used as a private press release machine which can reach a worldwide audience.
If you want to make a website for personal or business use, you will have to know something about blogging, so here are a couple of pointers.
Just start writing, like you would write in a journal. Be creative, however, the first thing to do is delineate what your blog is going to be about. If it is a business blog then that is easy, but a personal blog ought to have a target audience.
It ought to appeal to a niche group. Strive to keep the niche group fairly tight, blogs that waffle on colossal sprawling subjects are not as popular.
For instance, stamp collecting is too wide a topic. Collecting British stamps is better, but British commemorative stamps of the 20th Century is even better. Include some images to keep the blog looking bright and colourful. This is easily achieved since most contemporary printers have a provision to scan images and send them to your computer.
In the blogosphere, information is the name of the game. Most people surf to acquire information. They surf to get the solutions to concerns that they are experiencing; in order to help with their hobbies or simply for general information. Therefore, you should make your blog a bearer of functional information.
You can make your blog interactive by allowing your readers to leave observations called comments. Some software allows fairly lengthy comments so that people can leave their opinions in full. This interactivity will encourage readers to come back to follow the discussion.
In fact, most software will actually inform the leaver of a comment that there has been a reply and it will also collect the commentator’s email address so that you can add them to a mailing list as long as you supply them with the facility to opt out of the list if they would like to.
If you connect your blog to Twitter and Facebook accounts, you will reach a wider readership too.
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