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In order to rank higher on Google, you must optimize your content. In this article, you will learn how to rewrite PLR content to create unique engaging articles.

First things first, what is PLR? PLR stands for Private Label Rights. It is content that another person has written, which you have the right to reuse. You may have been gifted the right, as in the case of free PLR, or you may have bought it. It is not permissible to copy an article just because you like it. This is intellectual property theft at worst and plagiarism at best and search engines will penalise your website or blog for using it. They will also penalise you for just pasting PLR onto your site whether you have the right to or not.
This is multiple use content and is deemed to add little to no value to the user’s experience, because it is available elsewhere. So where do you go from here?

Choosing The Right Content

Obviously, one, if not the only, solution is to rewrite the PLR content in your own words. Rewriting PLR articles is an easy way to improve your rankings in search engines. It will also give you more flexibility when creating new content for your site. You would be forgiven for wondering what the point of acquiring PLR is, if you have to rewrite it yourself anyway.
It is important to realise that free PLR on a popular subject has probably been rewritten, at least to some extent, hundreds, or perhaps, thousands of times. How many variations is it possible to derive from one 500-word article? OK, an almost infinite number is probably the correct answer, but a powerful analyst like Google would see through your content. So, my advice is never to use free PLR unless it is on an obscure topic. Always buy from a reputable source, because then you know that the writer has researched the topic, and not sold too many copies.
I also recommend that you buy a bundle of targeted or niche articles on one topic. It offers more choice, more ideas and more opportunity.

Find Out Which Keywords You Should Be Targeting.

If you’re looking to write original content for your website, then you need to find out what keywords you
should be targeting. This means finding out what people are searching for online and writing content based on those searches.
You can use tools such as SEMrush to help you with this process. It will show you what keywords people are using when they search for certain topics. Once you know what words people are typing into Google, you can start creating unique content that stands out from the crowd.
Find your ideal content by using your chosen keywords or key phrases. So, enter something like “PLR on yellow teeth” into a search engine, if that is your chosen topic. Purchase your bundle, and select an article to rewrite.

Write Unique Articles That Stand Out From The Crowd.

Read, re-read, and re-read that article until you understand it thoroughly, then I would start by bracketing off the existing headline and writing your own. You can change the title at the end, if you like. Something might come to you. Putting the title, and all subtitles, in brackets will remind you that they are not yours. You will need to create headlines that grab attention. If you write headlines that grab
attention, then you’ll naturally attract more readers. This means that you’re going to get more views, shares, likes, comments, and subscribers.

Rewriting Tips

Many re-writers (and translators) create a blank paragraph above the one they are working on. The trend these days, is to keep the paragraphs and sentences short. Other tips include not using the same words in the same place as in the original and definitely replacing word pairs or phrases. It is difficult to edit technical or medical terms, but some alterations are usually possible and there are often British and American spellings (but stick to one or the other in each article). It is useful to use the technical term only once and then replace it with terms in common usage like ‘lumbago: backache, back pain, lower back pain’.
Good source PLR makes a big difference, so buy quality PLR. It spawns ideas, cuts down on research and provides tramlines to guide you in the creation of exclusive content containing engaging information. Another point, is that good PLR in English is fantastic for those whose other tongue is not English. PLR gets a bad press because lazy people misuse it. However, in the right hands, it can be used successfully to publish a flood of high quality, targeted niche article content for your online publication fairly quickly, which will help you gain traffic and kudos, enabling you to become more successful in affiliate marketing.

125 niche PLR content bundles of 15×500-word targeted articles on this blog (written by Owen Jones).