Judging a book by its cover…
People say that one should never judge a book by its cover, but it is widely acknowledged that having a great book cover is the best way of selling books. It seems that people do not pay any heed the ancient advice.
To be fair to readers though, there isn’t a lot more to go on when one is standing in a bookshop with a choice of two novels in one’s hands. Otherwise, there is the title (and subtitle), the author’s name, but it could be an unknown, and the blurb, which could be the best piece of writing that the book contains!
Don’t laugh! It really could be… it could have been written by an expert for the author.
Why, only recently, Elon Musk admitted to doing exactly the same, and he is far from being the only one… very far!
I also recently saw a writer asking the question whether it was more important to have a good book cover or to have the book well edited. The overwhelming response on the forum was that if the cover is unappealing then no-one will ever know about the poor editing!
Most people judge by appearances in their everyday lives anyway, don’t they? Clothes, fruit, people… and books.
Once you realise that, it is obvious what you have to do to have a chance of selling books.
To this end, I have started to revamp some of my father’s books… with his permission, of course. I have learned how to make fantastic-looking 3D covers, and even better posters incorporating them!
We are also looking at professional cover designers to see if one catches our eye.
Nevertheless, we are both very proud of the book selling magnets, that we call cards, and are confident that they will increase sales.
Here’s hoping for a bigger share in the book selling market 🙂
PS: If you are a writer and would like to see whether I can help you with a book-selling magnet card too, please get in touch using the form at the top of the page 🙂
** Update ** If you are looking for a new cover for your book album or website/social media click the link below for a unique cover with unlimited updates for less than $40!